A few years ago, it used to be possible to get a website ranked in Google even if the content on your website is less than stellar. In fact, I can just take an article from Ezinearticles.com or any article directories, slap it on my website, and get it ranked on the number one position, simply by pointing thousands of low quality links to it. And the ranking can remain there for months or even longer.
Nowadays in 2014, you can try doing the same thing and you will realize that you are just wasting your own time and money. Even if you can get ranked with blackhat techniques, the ranking is not going to last. That is why it is so important to focus on quality content in 2014. Of course, there is a very important question that is worth asking. What exactly do you mean by quality content?
Focus On Your Visitors
Metrics such as keyword density and on-page optimization can be useful; however, they should not be your primary focus. When you sit down to create a new piece of content for your website, put your visitors� needs at the forefront of your mind. Craft an article that not only answers all of their questions, but that is also entertaining, easy to read and engaging. Be Unique - Even the most mundane topic can be interesting if you present it from a unique angle. The more you differentiate your content from what is already on the web, the better your chances of getting noticed by the search engines. Think About Whether or Not You Would Read Your Own Content
The benefits of quality content is that it is now possible for a single page to rank for multiple long tail keywords. This is especially true after the introduction of the Hummingbird algorithm. Therefore, it makes sense for webmasters to spend more effort in deciding what to put on their website.
Ideally, the article should also be at least 800 words and above. After all, how can you provide quality information to your visitors in just 500 words? There is just not enough words to really go into an in depth discussion of a topic. The Panda 4.0 update serves as an important reminder of the importance of quality content for the purpose of SEO. Even gigantic sites such as Ebay can get penalized due to doorway pages. This is something that the smaller webmasters must pay attention to.
Nowadays in 2014, you can try doing the same thing and you will realize that you are just wasting your own time and money. Even if you can get ranked with blackhat techniques, the ranking is not going to last. That is why it is so important to focus on quality content in 2014. Of course, there is a very important question that is worth asking. What exactly do you mean by quality content?
Focus On Your Visitors
Metrics such as keyword density and on-page optimization can be useful; however, they should not be your primary focus. When you sit down to create a new piece of content for your website, put your visitors� needs at the forefront of your mind. Craft an article that not only answers all of their questions, but that is also entertaining, easy to read and engaging. Be Unique - Even the most mundane topic can be interesting if you present it from a unique angle. The more you differentiate your content from what is already on the web, the better your chances of getting noticed by the search engines. Think About Whether or Not You Would Read Your Own Content
The benefits of quality content is that it is now possible for a single page to rank for multiple long tail keywords. This is especially true after the introduction of the Hummingbird algorithm. Therefore, it makes sense for webmasters to spend more effort in deciding what to put on their website.
Ideally, the article should also be at least 800 words and above. After all, how can you provide quality information to your visitors in just 500 words? There is just not enough words to really go into an in depth discussion of a topic. The Panda 4.0 update serves as an important reminder of the importance of quality content for the purpose of SEO. Even gigantic sites such as Ebay can get penalized due to doorway pages. This is something that the smaller webmasters must pay attention to.
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