This is the question that many marketers have been asking in recent years. To answer the question in simple terms the answer would be yes and no. This is an interesting response which this article will attempt to explain further. Facebook proponents have often pointed out that it has massive targeting options that are simply not available in Google. They argue that you can target by country, state and even zip code just like Google.
However, when you go further in terms of targeting Facebook simply outshines Google. In Facebook you can target further by age, gender, interest, likes and many more. Simply put in this regard Facebook is better than Google.
Google proponents have argued that even though Facebook has massive numbers and advanced targeting capabilities, the traffic is not targeted enough. This is because they argue that Facebook traffic is not buying traffic. Since it is people who are there on social interactions their main aim is to socialize rather than buy things or subscribe to services. In this regard Google clearly outshines Facebook. This is because a person on Google is actively looking for something while in Facebook they are not necessarily doing so.
The bottom line is that both Facebook and Google do offer different levels and quality of targeted traffic. The choice will ultimately depend on the goals of the marketing efforts. If you are looking to sell something then Google is the place to be and not Facebook. Similarly, if you want someone to sign up on your dating site you are better off marketing to them on Facebook. This is because this individual will already be on the mood to socialize. Both Google and Facebook are great sources of targeted traffic but marketing goals and budgets are what will drive you the marketer to choose between the two.
Can Facebook Out-Do Google In Terms Of Targeted Traffic? These venues are both excellent places to promote your business. You have the choice to do both or just one. I like to use my Facebook page more than anything else. Here is some things to ponder...1. What will be the purpose of using these two social networks? 2. What will you be promoting? (Branding yourself or Your product) 3. Who do you want to target? Facebook vs Google Challenge. Facebook will allow you to have options to target specific audiences. Another words certain specific Fans...Such As Fans For~ * Arrested Development. * College Alumni Groups.* Maybe you have a one of a kind message for a specific group of people.
Ideally, an advertising campaign should utilize them both in their advertising efforts. Since they both allow for incredible focus on what kind of name will be targeted it is possible to target very specific people with a certain narrow spectrum of what they like.
However, when you go further in terms of targeting Facebook simply outshines Google. In Facebook you can target further by age, gender, interest, likes and many more. Simply put in this regard Facebook is better than Google.
Google proponents have argued that even though Facebook has massive numbers and advanced targeting capabilities, the traffic is not targeted enough. This is because they argue that Facebook traffic is not buying traffic. Since it is people who are there on social interactions their main aim is to socialize rather than buy things or subscribe to services. In this regard Google clearly outshines Facebook. This is because a person on Google is actively looking for something while in Facebook they are not necessarily doing so.
The bottom line is that both Facebook and Google do offer different levels and quality of targeted traffic. The choice will ultimately depend on the goals of the marketing efforts. If you are looking to sell something then Google is the place to be and not Facebook. Similarly, if you want someone to sign up on your dating site you are better off marketing to them on Facebook. This is because this individual will already be on the mood to socialize. Both Google and Facebook are great sources of targeted traffic but marketing goals and budgets are what will drive you the marketer to choose between the two.
Can Facebook Out-Do Google In Terms Of Targeted Traffic? These venues are both excellent places to promote your business. You have the choice to do both or just one. I like to use my Facebook page more than anything else. Here is some things to ponder...1. What will be the purpose of using these two social networks? 2. What will you be promoting? (Branding yourself or Your product) 3. Who do you want to target? Facebook vs Google Challenge. Facebook will allow you to have options to target specific audiences. Another words certain specific Fans...Such As Fans For~ * Arrested Development. * College Alumni Groups.* Maybe you have a one of a kind message for a specific group of people.
Ideally, an advertising campaign should utilize them both in their advertising efforts. Since they both allow for incredible focus on what kind of name will be targeted it is possible to target very specific people with a certain narrow spectrum of what they like.
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