Lot of individuals in business communities think that digital and internet marketing are the same. Well, if you are a well-informed business owner or marketer, you are aware that this conception is not quite true as the two are different animals. The truth is, while both use internet technology to market products and/or services, they do not mean the same thing.
So, let's dig deeper why digital marketing is not equal to internet marketing
Instead of explaining the main difference between the two, I chose to share some insights about the topic from Alex Chris because his explanation about their difference is worth-sharing. In his article he has emphasized that "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." And then he added that Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
The above conception reveals the main difference between that two: digital marketing has a wider scope over internet marketing as the former leverages more marketing platforms, which include mobile and social media, than the latter, which focuses on conventional marketing platforms - search engines, websites.
Digital marketing leverages the mobile platforms
As I have mentioned, digital marketing is also meant to target the mobile audience and this is imperative since more and more individuals are using mobile devices both for business and personal use. The exponential growth of the number of users of iPhone, android, and other mobile platforms provide more business potentials both for the marketers and prospects - both sides can access important information even when they are out and away from the office - 24/7 connectivity to businesses in the virtual world has become a reality.
Digital marketing and the power of social platforms
We acknowledge the fact that search engine marketing, PPC advertising as well as website development for the conventional desktop computer platform play a big role in online marketing success. But because of digital marketing techniques, which include social media campaign across different devices - desktop and mobile - we have opened up a more fascinating opportunity for business success. With social media campaign, marketers have reached another stage of online marketing landscape.
At present, more and more business organizations have realized the importance of digital marketing and its subset component internet marketing, recognizing the fact that they provide a wider horizon to reach prospects and therefore more opportunity for success.
So, let's dig deeper why digital marketing is not equal to internet marketing
Instead of explaining the main difference between the two, I chose to share some insights about the topic from Alex Chris because his explanation about their difference is worth-sharing. In his article he has emphasized that "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." And then he added that Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
The above conception reveals the main difference between that two: digital marketing has a wider scope over internet marketing as the former leverages more marketing platforms, which include mobile and social media, than the latter, which focuses on conventional marketing platforms - search engines, websites.
Digital marketing leverages the mobile platforms
As I have mentioned, digital marketing is also meant to target the mobile audience and this is imperative since more and more individuals are using mobile devices both for business and personal use. The exponential growth of the number of users of iPhone, android, and other mobile platforms provide more business potentials both for the marketers and prospects - both sides can access important information even when they are out and away from the office - 24/7 connectivity to businesses in the virtual world has become a reality.
Digital marketing and the power of social platforms
We acknowledge the fact that search engine marketing, PPC advertising as well as website development for the conventional desktop computer platform play a big role in online marketing success. But because of digital marketing techniques, which include social media campaign across different devices - desktop and mobile - we have opened up a more fascinating opportunity for business success. With social media campaign, marketers have reached another stage of online marketing landscape.
At present, more and more business organizations have realized the importance of digital marketing and its subset component internet marketing, recognizing the fact that they provide a wider horizon to reach prospects and therefore more opportunity for success.
About the Author:
Roy Van Rivero is an SEO Analyst by profession. He runs a personal blog that tackles search engine optimization and website development topics. He also writes for NetEdge Marketing Blog, which is run by NedEdge Marketing LLC - a Digital Marketing Company located in San Jose, CA. He loves books, garden, and travel - his focus during leisure time.
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