In recent years, digital marketing has grown dramatically and has been continuously giving businesses a promising opportunity to reach an even greater number of prospects - beyond the scope of conventional media (e.g. prints, TV).This trend is expected to continue in more years to come. In fact, the recent study conducted by Gartner on U.S. digital marketing spending in 2013 suggests that USD 25 million are spent on digital marketing for every USD 1 billion in revenue. Thus, it should not come as a surprise for us to know that even Google designed a digital marketing course to go along with this marketing landscape.
If you are running a business wanting to bring your marketing campaign to the next level -- with the help of the Internet -- you might want to consider exploring -- as part of your digital marketing effort -- the following digital marketing platforms:
Business website - a business owner who wants to improve his profit through online marketing should establish a website that can perfectly represent his business. Websites are a kind of platform where you have full control, which allows you to present clear and more detailed information that your prospects need. Remember, wherever you go in the virtual world, conversions happen on websites.
Mobile devices - it is estimated that the number of smartphone users in the U.S. will reach 207 million in 2017; that means there will be 2/3 of the country's total population browsing the Internet through mobile devices. Thus, there is a good reason why your online marketing effort should go beyond the conventional platform (i.e. desktop computer users). Start it by making your website compatible across various mobile platforms.
SEO and SEM - this means harnessing the potential of search engines for your business success; this should be part of your digital marketing effort. Search engine optimization is meant to increase your website's presence in search engine organic search results while search engine marketing could include the keyword-based advertising (e.g. AdWords Ads displayed on search results).
Social media - this, as we know it, is considered by many as the new search engine as several social media platforms function like one in terms of, for instance, returning search query results and banner advertising. And, the fact that the number of social media users has hit billions, that means big markets are also there. So, as part of your digital marketing campaign, investing on social media should also be a prime consideration.
Analytics - of course, you cannot have a real picture of where your digital marketing campaign is going without measuring how effective it is. Analytics plays an important role and there are a number of tools that you can use for this - some are even free. You will need to track, for instance, the number conversions, conversion rates, where the conversions are coming, and on whether you hit your target demographics -- among other important statistics.
If you are running a business wanting to bring your marketing campaign to the next level -- with the help of the Internet -- you might want to consider exploring -- as part of your digital marketing effort -- the following digital marketing platforms:
Business website - a business owner who wants to improve his profit through online marketing should establish a website that can perfectly represent his business. Websites are a kind of platform where you have full control, which allows you to present clear and more detailed information that your prospects need. Remember, wherever you go in the virtual world, conversions happen on websites.
Mobile devices - it is estimated that the number of smartphone users in the U.S. will reach 207 million in 2017; that means there will be 2/3 of the country's total population browsing the Internet through mobile devices. Thus, there is a good reason why your online marketing effort should go beyond the conventional platform (i.e. desktop computer users). Start it by making your website compatible across various mobile platforms.
SEO and SEM - this means harnessing the potential of search engines for your business success; this should be part of your digital marketing effort. Search engine optimization is meant to increase your website's presence in search engine organic search results while search engine marketing could include the keyword-based advertising (e.g. AdWords Ads displayed on search results).
Social media - this, as we know it, is considered by many as the new search engine as several social media platforms function like one in terms of, for instance, returning search query results and banner advertising. And, the fact that the number of social media users has hit billions, that means big markets are also there. So, as part of your digital marketing campaign, investing on social media should also be a prime consideration.
Analytics - of course, you cannot have a real picture of where your digital marketing campaign is going without measuring how effective it is. Analytics plays an important role and there are a number of tools that you can use for this - some are even free. You will need to track, for instance, the number conversions, conversion rates, where the conversions are coming, and on whether you hit your target demographics -- among other important statistics.
About the Author:
Roy Van Rivero is an SEO Analyst by profession with more than 5 years of experience in the industry. He leverages his experience in writing various topics about Internet marketing, including digital marketing. He works for NetEdge Marketing, LLC - a digital marketing company in San Jose CA.
No comments:
Post a Comment