SEO Applies to Every Website
If the search engine bots can't read your site, they can't index it. Simply creating a website and publishing it doesn't mean that it's being included in the bots' searches. A lot of site-building software has what is basically an "Off" switch to prevent bots from crawling unfinished pages. It isn't unusual for a site builder to forget to re-enable that functionality once the site is finished.
There are also things that can make it hard for search engines to catalog your content, even when they do have access to your site. Sites that are messily coded, for example, can fail to rank for keywords that obviously apply to them. Everything about your site has to be set up to make it easier for bots to see and catalog the information on it, including the code its made out of, the text that is displayed, and the metadata associated with things like page names and images.
It's possible that your site isn't ranking as well as it should because of one of these factors. You might want to consider hiring a professional SEO company to help you devise a new plan. Running a successful website is about more than SEO, of course. If you're interested, you can also find companies that provide additional services, such as online reputation management or social media management.
People may think of SEO as something that isn't really applicable to their site. We want to believe that offering a good product should be sufficient for success. SEO can feel like you're gaming the system, or trying to promote something that isn't able to succeed on its merits. SEO isn't about that, though, but rather about improving your site's ability to attract readers on its merits.
Does page rank really matter, though? The short answer is, "Yes." Search engines are still the most popular way to find the information we're looking for. People even use search engines to find local businesses in huge numbers. For most people, if a site doesn't appear in the first few pages, it may as well not exist. Your site might be exactly what people are looking for, but they won't know it if it doesn't show up in those first few pages.
So, what do you need to do to make that happen? There are a lot of factors involved in optimizing your site. First, you need to know which terms people are using to search for things like what you provide. Using the keywords correctly, that is, in a way that will get noticed by the bots but won't appear spammy, is also important. It isn't just about keywords, though.
If the search engine bots can't read your site, they can't index it. Simply creating a website and publishing it doesn't mean that it's being included in the bots' searches. A lot of site-building software has what is basically an "Off" switch to prevent bots from crawling unfinished pages. It isn't unusual for a site builder to forget to re-enable that functionality once the site is finished.
There are also things that can make it hard for search engines to catalog your content, even when they do have access to your site. Sites that are messily coded, for example, can fail to rank for keywords that obviously apply to them. Everything about your site has to be set up to make it easier for bots to see and catalog the information on it, including the code its made out of, the text that is displayed, and the metadata associated with things like page names and images.
It's possible that your site isn't ranking as well as it should because of one of these factors. You might want to consider hiring a professional SEO company to help you devise a new plan. Running a successful website is about more than SEO, of course. If you're interested, you can also find companies that provide additional services, such as online reputation management or social media management.
People may think of SEO as something that isn't really applicable to their site. We want to believe that offering a good product should be sufficient for success. SEO can feel like you're gaming the system, or trying to promote something that isn't able to succeed on its merits. SEO isn't about that, though, but rather about improving your site's ability to attract readers on its merits.
Does page rank really matter, though? The short answer is, "Yes." Search engines are still the most popular way to find the information we're looking for. People even use search engines to find local businesses in huge numbers. For most people, if a site doesn't appear in the first few pages, it may as well not exist. Your site might be exactly what people are looking for, but they won't know it if it doesn't show up in those first few pages.
So, what do you need to do to make that happen? There are a lot of factors involved in optimizing your site. First, you need to know which terms people are using to search for things like what you provide. Using the keywords correctly, that is, in a way that will get noticed by the bots but won't appear spammy, is also important. It isn't just about keywords, though.
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