Google has recently introduced a new system to its Google Webmaster Tools panel, which allows you to see whether or not you have been flagged for using SEO techniques which are considered to be outside of Google's guidelines. One of the thinks that this system gives you is an unnatural links warning. If Google thinks that you have an unnatural link profile, you will be warned and told to remove the links if possible.
Google does forbid getting lots of spam links back to your website. If they believe you have done this, they might send you an unnatural link warning in your Google webmaster area. You will probably also notice a big drop in your natural search engine traffic from this source.
If you own the blog network that your unnatural links are on, or control the social media profiles, then you will be able to get most of the links removed quite quickly.
It is important to understand why you got this warning. If you email Google, they may even give you some more information. But do not expect them to hold your hand to try and get the penalty lifted.
Google understands that a lot of incoming links will be on websites that you do not control, and it has made provisions for this.
If you cannot remove all of the links that have been flagged as unnatural, then you can disavow those links. This means that the links will not be considered by Google's algorithm. You won't get any benefit from the links, but you won't get any penalties either. Once you have disavowed the bad links, you can submit a reconsideration request, and hopefully have your site reappear in a good position in the search results.
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