4th Generation Communications is among the industries leaders in Internet Marketing. In a previous interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We are living in the digital age and our customers are being flooded with information on a daily basis. Clients are being hit with text ads, pictures, banners and of course videos. The number of businesses fighting for clients attention is skyrocketing.
As business owners it is our job to keep our customers attention as long as possible. We should create content that draws them in and keeps them.
Videos tend to be a little trickier than other types of advertising such as banners, text ads, and photos. With those types of advertising a person is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Usually we cannot force our customers to click on our video to watch it, it is absolutely up to them.
Two Things Which Will Get Your Customers To Click On Your Video
There are two vital aspects you have got to get right to increase the odds of consumers watching your video. You've first got to have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it is an hour long, they are going to keep moving.
Videos that are under one minute will get played more frequently than a video that's two to three minutes. Although three minutes might not seem like a very long time, on the Internet it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the day to day activities that they forget things like brand naming. This is a crucial aspect of your marketing campaign and should be taken seriously, because in the end it will skyrocket your ROI.
We are living in the digital age and our customers are being flooded with information on a daily basis. Clients are being hit with text ads, pictures, banners and of course videos. The number of businesses fighting for clients attention is skyrocketing.
As business owners it is our job to keep our customers attention as long as possible. We should create content that draws them in and keeps them.
Videos tend to be a little trickier than other types of advertising such as banners, text ads, and photos. With those types of advertising a person is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Usually we cannot force our customers to click on our video to watch it, it is absolutely up to them.
Two Things Which Will Get Your Customers To Click On Your Video
There are two vital aspects you have got to get right to increase the odds of consumers watching your video. You've first got to have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it is an hour long, they are going to keep moving.
Videos that are under one minute will get played more frequently than a video that's two to three minutes. Although three minutes might not seem like a very long time, on the Internet it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the day to day activities that they forget things like brand naming. This is a crucial aspect of your marketing campaign and should be taken seriously, because in the end it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to force traffic to your internet site. Explainer videos are also another great way to raise your leads.
No comments:
Post a Comment