If you run a website on the internet, then Google analytics is one of the most important aspects that you need to manage a successful online marketing strategy. Google analytics helps by managing essential data that lets you understand how visitors visiting your site spend their time on your page, what they view, their location, how long they stay on the site, browser they are using and much more. All this information helps you build a better understanding of your market and conversion rate and as such easing decision making when it comes to looking for better strategies to re-market your brand or site.
Just recently, Google's Analytics team introduced the smart lists on Google Analytics option; automating the whole process. Smart lists will basically rely on gathering conversion information, anonymously, from all websites that use Google Analytics and who share their data with Google. With smart lists, the whole re-marketing list management process will become automatic- but only if you opt in and allow Google to manage your lists. Smart lists will then, based on visitor's actions on-site, calibrate your re-marketing campaigns on AdWords to ensure that your marketing strategy aligns with each of your visitor's values.
However, if you run a site that gets more than 500 e-commerce transactions monthly, has over 10,000 page views daily, and uses Analytics to manage your e-commerce tracking then Smart List will automatically get customized by following the characteristics that lead to visitors converting on your particular site. This eases the work for marketers as it will speed up the analysis process and gives more focus on growing the business rather than on list management.
Nonetheless, for your analytics results and transactions to matter, it is important that they are imported to AdWords. You can do this by combining your Smart Lists with AdWords' conversion optimizer using ROAS or CPA.
Smart Lists are meant to make re-marketing easier for novices using this method.Smart Lists can make all marketers work smarter and faster. Based on statistical analysis of this new data, the marketer can make a quick decision what factors to focus on to get the most accurate prediction on conversion. It takes time making sense out of a set of data. Smart Lists will continue to improve for more advanced users and automate as much as data interpretation as possible to marketers can spend more time growing his business and not crunching numbers.
Just recently, Google's Analytics team introduced the smart lists on Google Analytics option; automating the whole process. Smart lists will basically rely on gathering conversion information, anonymously, from all websites that use Google Analytics and who share their data with Google. With smart lists, the whole re-marketing list management process will become automatic- but only if you opt in and allow Google to manage your lists. Smart lists will then, based on visitor's actions on-site, calibrate your re-marketing campaigns on AdWords to ensure that your marketing strategy aligns with each of your visitor's values.
However, if you run a site that gets more than 500 e-commerce transactions monthly, has over 10,000 page views daily, and uses Analytics to manage your e-commerce tracking then Smart List will automatically get customized by following the characteristics that lead to visitors converting on your particular site. This eases the work for marketers as it will speed up the analysis process and gives more focus on growing the business rather than on list management.
Nonetheless, for your analytics results and transactions to matter, it is important that they are imported to AdWords. You can do this by combining your Smart Lists with AdWords' conversion optimizer using ROAS or CPA.
Smart Lists are meant to make re-marketing easier for novices using this method.Smart Lists can make all marketers work smarter and faster. Based on statistical analysis of this new data, the marketer can make a quick decision what factors to focus on to get the most accurate prediction on conversion. It takes time making sense out of a set of data. Smart Lists will continue to improve for more advanced users and automate as much as data interpretation as possible to marketers can spend more time growing his business and not crunching numbers.
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