As social media has shifted in order to become more ad-oriented, it's clear that the ads in question have to be tailored to certain interests. Facebook, for example, may be able to suggest the best ads to you depending on what you search for on the social media mogul and the pages you like. With that said, it seems like Facebook may start to resemble the ads that are characteristic of Google. If you are curious as to what this means, an online marketing firm can offer greater insight.
As a report on Mashable detailed, Kenshoo Social created a new piece of technology for the purposes of ad creation. For those who do not know, Kenshoo Social is not only a company that is focused on the idea of ad tech but is actually a partner of Facebook as well. What exactly does the technology in question feature, though, you may wonder? What this does is that it can focus on the sites clicked on through search engines - Google, Bing, and what have you - as well as the keywords utilized.
What exactly does this mean, those, for those who may not fully understand what this is capable of? Let's say that you decide to conduct a search with the term, "dog food," and you click onto PetSmart's website. What will happen is that the aforementioned term will be recognized and, the next time you log into Facebook, it is very likely that you will see ads for certain pet stores. In essence, ads are closely associated with your most common search queries.
Keep in mind that companies were able to focus on specific demographics because of their most visited websites in the past. Even though the concept itself is not exactly new, any online marketing firm can tell you that this approach is more rooted in keyword usage than anything else. As firms such as fishbat will be able to tell you, the focus on keywords is a perk that was not available to marketers before Kenshoo Social's technology came to the surface. With it, though, comes the potential for marketing overall to be changed.
Is it possible that this method can be used in order to help consumers in the long term? I believe it to be true, especially when consumers now have the opportunity to be presented with fewer ads that are irrelevant to them and more that actually speak out to their interests. For reasons like these, marketers should make it a point to incorporate this sort of technology in the long term. If this product is utilized in the proper way, I have no doubt that both companies and consumers will benefit.
As a report on Mashable detailed, Kenshoo Social created a new piece of technology for the purposes of ad creation. For those who do not know, Kenshoo Social is not only a company that is focused on the idea of ad tech but is actually a partner of Facebook as well. What exactly does the technology in question feature, though, you may wonder? What this does is that it can focus on the sites clicked on through search engines - Google, Bing, and what have you - as well as the keywords utilized.
What exactly does this mean, those, for those who may not fully understand what this is capable of? Let's say that you decide to conduct a search with the term, "dog food," and you click onto PetSmart's website. What will happen is that the aforementioned term will be recognized and, the next time you log into Facebook, it is very likely that you will see ads for certain pet stores. In essence, ads are closely associated with your most common search queries.
Keep in mind that companies were able to focus on specific demographics because of their most visited websites in the past. Even though the concept itself is not exactly new, any online marketing firm can tell you that this approach is more rooted in keyword usage than anything else. As firms such as fishbat will be able to tell you, the focus on keywords is a perk that was not available to marketers before Kenshoo Social's technology came to the surface. With it, though, comes the potential for marketing overall to be changed.
Is it possible that this method can be used in order to help consumers in the long term? I believe it to be true, especially when consumers now have the opportunity to be presented with fewer ads that are irrelevant to them and more that actually speak out to their interests. For reasons like these, marketers should make it a point to incorporate this sort of technology in the long term. If this product is utilized in the proper way, I have no doubt that both companies and consumers will benefit.
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Please consult fishbat if you have any queries about the social media services of a reputable online marketing firm.
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