Is SEO Still Effective?

By Meagan Smith


SEO is not dead, some people have completely abandoned the search engine optimization because of all the algorithm updates done by Google. The reality is that yes even though those updates are very annoying you should not give up SEO as part of your traffic strategy. Instead the goal is to adapt to the changes and avoid getting affected by any future updates.

However there are still a few things that still work today and most likely will not change, a good example is the use of sitemaps. Sitemaps have multiple purposes, for users it allows them to easily find content on your site and for the search engines it allows web crawlers to indexed new content much faster. Overall your site should have an updated sitemap and it is recommended that you submitted to Google's webmaster tools.

It's important your website stays clean and you always have the latest upgraded version, especially if you are using platforms like Wordpress. These days content is everything, is crucial that your content is valuable and not duplicate or spun articles. Search engines might penalized your site for having duplicate or spammy content.

If you are planning to outsource your SEO then consider researching what type of linkbuilding and SEO methods they'll be using on your site. If possible ask for link reports so you can see where the backlinks are coming from and whether or not the service is valuable. You can also look for reviews of past clients using this service to learn about results and testimonials from people who used the service.

When trying to achieve higher ranking in search engines, writing unique content should be high on your priorities list. Interesting, original content ranks higher on search engines because it attracts more traffic. Visitors will stay on your site if you offer them unique content and useful information. As mentioned previously, you must understand SEO if you depend on your website for earning an income. Keep a copy of this article, and refer to it while you are putting its secrets to use. A well thought out and user friendly website will attract more potential customers and earn more money.




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