Social Media Marketing: What Does That Meme?

By Kyle Reynolds


Social Media is the newest and greatest way to market your business in this economy. Most business owners need help to develop a good campaign and target the right audience. while staying within their budget. Keep reading for some helpful insight into the marketing world of social media.

Make links that tie all your social media sites together. Add links to social media sites on your blog, your website, and any social media profile that you own. When setting up your profile on Twitter, make sure to put in the website addresses for your Facebook page and blog. If you link each type of social media you use, your customer audience will grow exponentially.

If Twitter is part of your social marketing plan, write tweets that have interesting, compelling and varied content. Tweet tips or suggestions related to your type of business. People following your tweets need something of substance to latch onto. Pure promotion will come across as spam. So remember to go with a blending approach for the best results.

If you're new to social media marketing, let your current customers know that they can now find you on these sites. Many social media sites will alert all of the follower's connections that they have begun following a new company or person. This is basically free advertising and shouldn't be underestimated. Given the referral nature of this aspect, it is in fact more valuable than traditional advertising.

One way to get your business's name out there is to guest blog for others in your niche or have a popular person in your niche guest blog for your business. Both avenues as well as video SEO can bring increased traffic to your website. If you are ever invited to guest blog somewhere else, make sure you can get a back link out of the deal. Always, be willing to reciprocate for your own guest bloggers. It's a win-win situation, because followers will likely check out both websites.

Your social media site needs to have fresh content posted on a regular basis. Many followers in social media have an expectation of frequent updates, and if you don't supply these, you can hurt your reputation online and lose followers. Opt for bi-weekly updates.

Make sure your posts aren't condescending or give the reader the impression you are too cocky. Your followers will not appreciate reading what you have to brag about, even if you are successful. Never express the opinion that you are more important or powerful than your customers and followers. Without them your business would be doomed to failure.

Run Facebook contests. You want people to feel happy by feeling like they've gained free stuff. Contests can get people excited to visit your site, while still learning about your product. This is also a good opportunity to talk about your latest products.

It is always best to remain humble through your social media messages. If you sound like you're arrogant, you'll end up with a bad reputation and your offensive posts repeated all over the Internet. Remember that your followers and customers have all the control. They're the reason for your success.

All your blog posts should show up on your LinkedIn web page if you have the blog feed. When you post your blog article, it appears automatically as a LinkedIn update. That way, you can make the most of your time and generate maximum exposure because you will have communicated to your blog audience as well as your LinkedIn contacts simultaneously.

Search for the best way for you to use social media marketing. You are going to have competition; keep that in mind. But being unique should separate you from everyone. By following the tips in the above article, you're certain to experience success. You can connect with millions of people from around the world with social media.




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